What is SEO/The basic concept of Search Engine Optimization

The basic concept of Search Engine Optimization


SEO the Search engine optimization is used to promote sites regarding specific business or product. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. It can be said that SEO Which includes optimizing a site for search engines like Google, Yahoo, Bing etc. It hits the rank of a web page in search results. On the other hand its prior intension is to attract & increase quality traffic with large volume. In short SEO is an internet marketing strategy worldwide it is the art of promoting a site/business/product including high page ranking in the search engines for targeted people.

SEO is mainly divided into two parts for best results. Those are On-page SEO & Off-page SEO.

·         On-page SEO – It is dedicated for good quality content with best keywords preference. It requires suitable title for every page.

·         Off-page SEO– It is dedicated for link building, increasing link popularity by submitting in open source directories. Link exchange.


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